Brand Identity for 2 Mile Surf Shop in Bolinas, California
In Collaboration with Tina Hardison
We built the identity off of the historic Bolinas legend of the historic 2 mile marker sign, that the locals always tear down, in attempt to keep Bolinas a local secret.
We created the 2 Mile logo to be a dynamic lock-up. It lives with various colors and illustrations.
A Poetic Ethos
The 2 Mile brand voice and tone is mysterious with a hint of whimsy. We wanted to write a 2 Mile ethos that spoke to the whimsy and beauty of Bolinas and the ocean.