MASTERCLASS:
Roy Choi Teaches Intuitive Cooking

Creative Direction: Lauren Fundora Carabeo
Art Direction: Alex Cugno
Design: Heather Hardison
Animation: Morgan Pelligrino

This page contains several gifs. Thanks for your patience while they load.

Intro Title Sequence:

The Intro Sequence introduces the viewer to the instructor and the look and feel of the graphics package for the class. It serves almost like and animated book cover. For Roy Choi’s class we wanted to capture the energy of Los Angeles’ Street Food Scene, which is where his famous food truck is located. Neon signs of Korea town, textures of street art, and Los Angeles nighttime street scenes are the foundation of the imagery.

Lesson Title Variations:

The content of each class is broken down into lessons. These animated lesson titles are at the beginning of each new lesson and introduce the content. There are 4 title variations that are cycled throughout the class.

Sub-Lesson Titles:

Each lesson is broken down into sections called sub-lessons. These titles introduce the sub-lesson.